E-commerce businesses invest heavily in paid advertising, social media, email marketing, and SEO. LeadPulse helps online retailers understand which marketing channels drive not just traffic, but actual purchases and revenue. Track first-touch and multi-touch attribution, connect marketing spend to revenue, and optimize your e-commerce marketing strategy based on real attribution data.
Common Challenges
Can't track which ads drive actual purchases
Losing attribution data due to iOS privacy changes
Multiple touchpoints make attribution complex
Unable to calculate true ROAS by channel
Wasting money on channels that don't drive sales
How LeadPulse Helps
Track purchases back to original marketing source
First-party attribution data immune to iOS changes
Multi-touch attribution for complex customer journeys
Calculate accurate ROAS for every marketing channel
Optimize marketing spend based on purchase data
Key Benefits
Increase ROAS by focusing on high-performing channels
Reduce wasted ad spend on low-converting sources
Understand the complete customer journey to purchase
Make better inventory and marketing decisions
Scale profitable marketing channels with confidence