How It Works
Add hidden fields to your forms
Add some hidden fields to your lead forms which allow LeadPulse to pass through the marketing channel attribution data.
LeadPulse completes the hidden fields with information
LeadPulse monitors what marketing channels your leads are coming from and writes the information into the hidden form fields.
Marketing channel information is passed to your CRM & other tools
When a visitor submits a form on your site, marketing attribution information, such as channel, campaign name, ad name, etc is passed into your CRM or other tools.
Understand what's driving leads, customers & revenue
You can use this marketing channel attribution information to build reports that show you what channels, campaigns, ads, etc are driving leads, customers & revenue.
What Information You Get
Channel Data
LeadPulse automatically captures what channel your leads come from (E.g. Paid Search, Paid Social, Organic Search, etc) as well as further detail on each channel (E.g. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)
Landing Page Data
LeadPulse automatically captures the first page the lead sees on your site (E.g. yoursite.com/blog/marketing-tips) as well as the category of page (E.g. Blog).
Where You Can Send It
Seamlessly integrate LeadPulse with your favorite tools and platforms
CRM
LeadPulse can help send marketing attribution data into Salesforce, HubSpot, Pipedrive, and more, allowing you to understand what marketing channels & content are generating the most leads, customers & revenue.
Email Marketing
LeadPulse can help send marketing attribution data into Mailchimp, ConvertKit, ActiveCampaign & more, allowing you to understand what marketing channels & content are generating the most subscribers and send targeted campaigns.
Analytics
LeadPulse can help send marketing attribution data into Tableau, Power BI, Google Data Studio and more, enabling you to generate complex reports that show your key business metrics broken down by channel, campaign and more.
Webhooks & API
LeadPulse supports webhooks and API integrations, allowing you to send lead attribution data to any custom system or application you use. Perfect for custom workflows and automation.
Why Choose LeadPulse?
Built for modern marketing teams who need accurate attribution without the complexity
2-Minute Setup
Just copy and paste one line of code. No complex configuration or technical knowledge required.
Persistent Tracking
UTM parameters persist across page navigations, so you never lose attribution data.
Automatic Form Filling
Hidden fields are automatically populated with attribution data when forms are submitted.
Works Everywhere
Compatible with any form builder, CMS, or website platform. No special plugins needed.
Real-Time Dashboard
View your lead sources and campaign performance in a beautiful, easy-to-understand dashboard.
Privacy-First
GDPR compliant, no personal data collection, and full control over your attribution data.