Free Campaign Tracking, Attribution, and SEO Tools
Browse LeadPulse’s free tool library for campaign URLs, attribution models, lead-source setup, form QA, ROI math, and SEO reporting templates.
Campaign Tracking
Build cleaner campaign URLs, naming rules, and launch-ready tracking plans before traffic goes live.
UTM Builder for Paid Campaigns
Build campaign URLs with channel presets, naming cleanup, optional history, and copy-ready outputs for paid campaigns.
UTM Checker & Audit Tool
Audit campaign URLs for missing UTM parameters, duplicate tags, empty values, and tracking mistakes before launch.
Google Ads Tracking Template Generator
Generate Google Ads tracking templates, final URL suffixes, ValueTrack macro recommendations, and launch QA notes.
Facebook Ads UTM Builder
Build Meta Ads campaign URLs with dynamic ad, ad set, placement, and click-id friendly parameters.
UTM Naming Convention Generator
Generate a reusable UTM naming convention, taxonomy rules, examples, and governance template for campaign teams.
Dynamic QR Code Campaign Planner
Plan a measurable QR campaign with recommended UTM tags, CTA copy, destination strategy, and success metrics.
Attribution & Economics
Compare attribution models, measure ROI and CAC, and choose the KPIs that make channel performance easier to trust.
Attribution Model Calculator
Compare common attribution models across a sample customer journey and see how channel credit shifts by model.
Time Decay Attribution Calculator
Apply a time-decay attribution model to a touchpoint sequence and adjust the half-life to match your sales cycle.
First-Touch vs Last-Touch Comparison Tool
Compare first-touch and last-touch attribution side by side on the same journey and see which channels gain or lose credit.
Marketing ROI Calculator
Calculate marketing ROI, margin-adjusted return, and break-even performance targets from campaign revenue and spend.
Customer Acquisition Cost (CAC) Calculator
Calculate customer acquisition cost, payback context, and LTV:CAC ratio from marketing, sales, and customer totals.
LTV:CAC Calculator
Calculate your LTV:CAC ratio and sanity-check whether customer value is strong enough to support acquisition spend.
Campaign Effectiveness Calculator
Score campaign effectiveness from spend, leads, customers, revenue, and conversion efficiency in one summary view.
Campaign KPI Selector Tool
Pick campaign KPIs by objective, channel mix, sales cycle, and stakeholder audience without defaulting to vanity metrics.
Lead Source & Forms
Standardize hidden fields, source buckets, tracking templates, and form QA workflows across builders.
Lead Source Tracker Template
Generate a lead source tracker template with columns, source rules, and copy-ready starter rows for campaign reporting.
Lead Source Dropdown Builder
Create standardized lead source dropdown values and source buckets for forms, CRMs, and spreadsheets.
Form Tracking Tester
Generate manual test URLs, expected hidden-field values, and browser QA steps to validate form source tracking before launch.
Hidden Field Mapping Generator
Generate hidden field names, capture sources, sample values, and test URLs for form attribution setups.
Webflow Attribution Setup Builder
Create a Webflow-specific attribution setup plan with hidden fields, publish checks, query-string tests, and implementation notes.
SEO Reporting
Generate dashboard structures, KPI sets, and client-friendly reporting wireframes without starting from a blank sheet.
SEO Dashboard Template Generator
Generate an SEO dashboard template with sections, widgets, KPI groups, and reporting notes for client or internal teams.
SEO KPI Picker Tool
Pick SEO KPIs by business goal, funnel stage, client sophistication, and reporting audience.
SEO Client Dashboard Wireframe Builder
Build a client-facing SEO dashboard wireframe with page sections, chart placeholders, narrative blocks, and reporting order.
Diagnostics
Check redirects, referrers, and tracking behavior when campaign analytics or routing need QA.
Redirect Checker & Trace Tool
Trace redirect chains, inspect hop-by-hop status codes, and verify whether campaign parameters survive the route.
Referrer Inspector
Inspect the current page referrer, domain, path, and UTM parameters in the browser while testing live traffic behavior.
Why teams use these free tools
No Signup to Start
Every tool works immediately, with export or copy actions only when you need to operationalize the result.
Template-First
Get copy-ready URLs, scorecards, dashboards, mappings, and QA plans without waiting on a custom build.
Built for LeadPulse Workflows
These tools sit right next to branded links, click analytics, source capture, and campaign routing in the product.