Why this setup matters
Most attribution problems come from inconsistent link naming, missing UTM values, and unverified redirects. This guide helps you set a strong baseline, so your reports stay trustworthy as campaign volume grows.
How LeadPulse tracking works
- A visitor clicks your LeadPulse short link.
- The redirect processes campaign metadata and sends traffic to the destination URL.
- Click context (referrer, device, location) is recorded in analytics.
- With pixel installed, post-click events can also be tied back to acquisition activity.
1. Create your workspace baseline
- Create your workspace and confirm default short domain behavior.
- Define campaign naming conventions (for example: channel-region-offer).
- Document required UTM fields your team must always use.
2. Build your first production-ready short link
- Set destination URL and a readable slug.
- Attach campaign metadata and UTM parameters.
- Double-check destination page status (no 404, no auth wall unless intended).
3. Test before broad distribution
- Test link click on mobile and desktop.
- Open from at least one external referrer (for example social post or email).
- Confirm source/referrer/device appear correctly in dashboard analytics.
4. Add conversion measurement
Install the LeadPulse pixel and track key events (for example signup_completed, demo_requested, checkout_started) so you can optimize campaigns by outcomes, not only clicks.
Done when: Your team can publish a link, see click attribution data, and verify at least one custom conversion event in LeadPulse.